Carey was certainly postulating rituals highly varied in their forms of presentation and interrelationship with the daily life, the reading of the newspaper and discussing the news, attending and participating in classes, academic tests, parliamentary debates, court trials, conversing with friends, visiting family, going to mass, celebrating birthdays, funeral ceremonies, community parties and so forth.
In the history of Western thinking, Dewey would have been the author who best understood the existence of a tension between two forms of thinking about Communication and that he drew upon as a creative source in his work.
The ritual vision sees in the news not mere information but an invitation to participate based upon our taking on, and frequently in a vicarious fashion, social roles within this process. This locus is ritual: because this is a form of dispute exactly in the way conflict is a form of ritual.
Despite his critical distance regarding the trends in power and trade in the modern world, Carey "by no means wants to turn the clock back" CMIEL,p.
Elucidating on how models of study "of" Communication also prove to be models "for" Communication, the Carey approach requires consideration as a proposed cultural map of Communication that strives to study through the discovery of the capacity for inventing new daily models of interaction, for understanding its ritual dimension and making recourse to qualitative approaches to interpret the dynamics and the diversity of the many forms of expression.
While at the beginning of the 19th century the religious metaphor remained still heavily preponderant, as the century advanced, due to the growing cultural importance of science and technology, a new means came in for consideration as the ideal for the conquest of territory and controlling their populations: Communication was viewed as a process and a technology that would, sometimes for religious purposes, spread, transmit, and disseminate knowledge, ideas, and information farther and faster with the goal of controlling space and people CAREY,  a, p.
The cultural anthropologist focuses on the society; the social psychologist focuses on the individual in that society. A Cultural Approach of Communication.